Timothy Bell

During a traditional, location commercial shoot for a lifestyle and office furniture manufacturer and retailer, a concern come up with the key image. At issue was the showcase living room and their latest credenza–the woods clashed. I suggested I could replicate the room in CGI and make the errant wall whatever they would like. “Anything” they asked. "Jellybeans if you like". I composited the new wall into the traditional, on-site digital image and this changed everything for them.

In collaboration with their Marketing Director, I creative and art directed all aspects and phases of image creation from product shots, managing workflow and CGI technicians,to applying editing and post-production techniques through high-concept lifestyle and product imagery.